Where: London, United Kingdom
What: Admix and adbank have formed a strategic partnership to explore AR/VR native advertising powered by the adbank platform. Admix is the first programmatic monetization platform for VR and AR. The Admix solution enables content owners to define area of their content (the inventory) that will be sold to advertisers — such as billboards or 3D placements in virtual or augmented reality environments. Admix and adbank are exploring how this inventory can be sold to advertisers using adbanks advertising platform.