Who: Austrian National Tourism Office (ANTO)
Where: Vienna, Austria
What: In early 2018, ANTO partnered with adbank to run a pilot digital advertising campaing using the adbank platform, powered by ADB token. The ANTO team was already aware of the risks and issues accociated with digital advertising spends and the lack of transparency, so they were excited for the opportunity to pilot the adbank platform and see what the future of advertising looks like.
The pilot project also brought in a major third player, Red Bull Media House. Red Bull provided inventory through their online apline magazine, Bergwelten.